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Total Fitness for Your Child

As your child’s schoolwork starts to pile up, don’t fall down on exercise. Make sure your child gets adequate physical activity on a daily basis. For total fitness, your child needs to participate in a variety of activities that offer these three key components:


Promotion, Sales & Marketing

Developing a promotional campaign that actually brings in new members is a difficult task. But, such a challenge didn’t stop Women’s Fitness Center from creating and implementing its Member Profile Series, an advertising campaign that focused on the success stories of its members.

The goals of the campaign were to enhance market awareness of the […]

Work is a Workout and Calories Count

After nearly two decades out of favor in the popular culture, two old principles of fitness are making their way back.

In the forties and fifties, mothers said, “I get plenty of exercise keeping up with the kids.” Dads said, “I exercise; my job is physical work.