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Should members be required to pay dues for unused months at your club? That was the question posed to you in the September 2011 WebRant, which brought one of the most enthusiastic responses to this forum to date (and why we have elected to start with this issue in this newly formatted column). [...] Meeting the needs of both employees and management can sometimes seem a difficult task. Still, sometimes looking “outside the box” can help to see possible solutions. “Innovations are expected at the Cooper Fitness Center,” says fitness director Phillip Youngblood, “so we continually have to be creative in developing new ideas.” Finding a way to motivate [...] Developing a promotional campaign that actually brings in new members is a difficult task. But, such a challenge didn’t stop Women’s Fitness Center from creating and implementing its Member Profile Series, an advertising campaign that focused on the success stories of its members. The goals of the campaign were to enhance market awareness of the [...] Are you in touch with your students? Students are the judge and jury regarding the quality of your aerobics program, so it’s critical you stay informed of their needs and wants. The classes you offer should be directly associated with your clients. As their expectations change, so should your class schedule and services. Here are [...] Use these criteria to evaluate your program and to develop strategies and tactics that will keep students coming back for more. Gone are the days when clients participated in an aerobics program for “just a little exercise.” They not only want their instructors to give them a good workout, they want to be educated, entertained [...] As a political consultant, the one thing I must watch on television is the nightly news. What a perfect opportunity to do some aerobics! So, I devised a little low-impact aerobic-dance routine with lots of arm and leg movement. I’m ashamed to admit I had to stop the first night, huffing and puffing, [...] Fitness, I have found, is a state of mind. During my youth, fitness was a gift I simply took for granted. I was very active. My weight was stable, my general health excellent. As far as I was concerned, I was fit. I was also too shortsighted to envision the day when I [...] When asked what the turning point in her life was, she said, “Tae-Bo was a tool to help take the focus off of the outside of me and made me look inside to see who I was and what was important to me. I realized that it’s not about what I look like or [...] Enter the Tennessee home of Shannon and her fiancé, Bob, and you’ll sense the warmth and vitality that’s expressed through homey smells, inviting décor and brightly colored toys. [...] What you can do to prevent an aching back An estimated 80 to 90 percent of the U.S. population suffers from lower back pain at some point in their lives, with 10 to 20 percent reporting back pain at least once a year. So it’s likely that lower back pain affects you or someone you [...] |
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