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Political Digression, Part 1

Plus, I am totally sick of hearing the Democrat spiel about how the Republicans give the greatest tax breaks to the top 1%. For the record, I am not a Republican, but come on people, do a little simple math. Of course the top 1% stand to experience the greatest savings in taxes. If a […]

Entrepreneurs must master on-line research

Some time ago, I came across a quote from futurist Lewis Perelman: “Learning is what most adults will do for a living in the 21st century.”

It is a statement that should be adopted with a vengeance as the founding philosophy for any small-business owner.


Promotion, Sales & Marketing

Developing a promotional campaign that actually brings in new members is a difficult task. But, such a challenge didn’t stop Women’s Fitness Center from creating and implementing its Member Profile Series, an advertising campaign that focused on the success stories of its members.

The goals of the campaign were to enhance market awareness of the […]

Aerobics Making the Student Connection, Part 2

Are you in touch with your students?

Students are the judge and jury regarding the quality of your aerobics program, so it’s critical you stay informed of their needs and wants. The classes you offer should be directly associated with your clients. As their expectations change, so should your class schedule and services. Here are […]

Affordable Drugs At What Price

In what The New York Times is calling “The Gathering Storm Over Prescription Drugs,” the debate over price controls for medications is rolling onto the center stage of American politics. At issue is whether the government should step in and try to artificially lower the price of drugs at the risk of interfering […]

Aerobics Making the Student Connection, Part 1

Use these criteria to evaluate your program and to develop strategies and tactics that will keep students coming back for more.

Gone are the days when clients participated in an aerobics program for “just a little exercise.” They not only want their instructors to give them a good workout, they want to be educated, entertained […]