Should members be required to pay dues for unused months at your club? That was the question posed to you in the September 2011 WebRant, which brought one of the most enthusiastic responses to this forum to date (and why we have elected to start with this issue in this newly formatted column). Continue reading Should Members Pay for Unused Months
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For years experts have advised the public to improve heart health by making various changes in diet and lifestyle. Numerous studies indicate that either not smoking, eating more fruits and vegetables, eating less saturated fat, or getting regular exercise can lower heart disease risk. Continue reading Lifestyle Important Determinant of Heart Disease in Women Meeting the needs of both employees and management can sometimes seem a difficult task. Still, sometimes looking “outside the box” can help to see possible solutions. “Innovations are expected at the Cooper Fitness Center,” says fitness director Phillip Youngblood, “so we continually have to be creative in developing new ideas.” Finding a way to motivate personal trainers to work as a team while, at the same time, generating additional revenues forced Youngblood to look outside the fitness industry and into the world of business. The strategy worked; after consulting with business professionals in the local community, the Cooper Fitness Center revised a business incentive plan and brought it to the fitness industry. Continue reading Innovation Personal Training The HGH Supplement: Treatment with an HGH supplement is quite a new idea. The human growth hormone, also known as HGH, is a hormone that is found in its natural state in people’s bodies. Produced in the brain’s pituitary organ, HGH is responsible for a number of vital functions. Continue reading Do Hgh Supplements Work Anyway, Helen sucks for wanting to vote Brian out just because he has money. That’s like going to a chess tournament and hearing, “Anyone who makes a lot of money has to let your opponent win.” Continue reading Political Digression, Part 2 Plus, I am totally sick of hearing the Democrat spiel about how the Republicans give the greatest tax breaks to the top 1%. For the record, I am not a Republican, but come on people, do a little simple math. Of course the top 1% stand to experience the greatest savings in taxes. If a millionaire’s taxes are reduced by 2%, they’ll pay $20,000 less in taxes. For a family making $40,000, it’ll be $800 less. But because they’re paying so much more to begin with, the Democrats like to spin it so that it seems as though the rich are favored. They’re not favored. It’s just simple math and the Republicans are idiots for not pointing this out. Continue reading Political Digression, Part 1 Some time ago, I came across a quote from futurist Lewis Perelman: “Learning is what most adults will do for a living in the 21st century.” It is a statement that should be adopted with a vengeance as the founding philosophy for any small-business owner. Continue reading Entrepreneurs must master on-line research Developing a promotional campaign that actually brings in new members is a difficult task. But, such a challenge didn’t stop Women’s Fitness Center from creating and implementing its Member Profile Series, an advertising campaign that focused on the success stories of its members. The goals of the campaign were to enhance market awareness of the uniqueness of the facility, and to spend a consistent percentage of the club’s monthly revenue on advertising. Women’s Fitness Center wanted women in its community to know that it has members of all types: new, veteran, older, younger, larger and smaller. In addition, the center wanted to advertise its wide variety of schedules and goals. Continue reading Promotion, Sales & Marketing Are you in touch with your students? Students are the judge and jury regarding the quality of your aerobics program, so it’s critical you stay informed of their needs and wants. The classes you offer should be directly associated with your clients. As their expectations change, so should your class schedule and services. Here are some suggestions for opening effective lines of communication: Continue reading Aerobics Making the Student Connection, Part 2 In what The New York Times is calling “The Gathering Storm Over Prescription Drugs,” the debate over price controls for medications is rolling onto the center stage of American politics. At issue is whether the government should step in and try to artificially lower the price of drugs at the risk of interfering with the discovery of life-saving products. |
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